In a world drowned in digital noise, standing out is more challenging than threading a needle in the dark. It's a bitter pill to swallow, but bear with me: if you're not making it easy for people to find and connect with you outside of social media, you're willingly hiding in the shadows. Being available and visible across various platforms is indeed commendable, but have you considered what happens when a social media platform you're relying on suddenly changes their rules or, even worse, shuts down?

Building Your Castle on Borrowed Land

Building your castle on borrowed land is a dangerous game. If you've been building your audience on social media, then you're just a policy change away from losing it all. Don't put all your eggs in one basket. Consider this: you're a solopreneur, you have an impressive Social Media account. Overnight, there’s changes in its algorithm and your posts get buried under tons of other content. Your audience, your livelihood, they both take a hit. All because you didn't have a back-up connection plan.

The Importance of Having an Escape Route

The key is to always have an escape route. An email list, a personal blog, a website – these are your safe havens in the turbulent world of social media. These independent platforms are YOUR domains, where YOU set the rules. You can engage with your audience, share your content, and nobody can dictate your narrative or reach. There's an old saying: "Don't build your home on rented land." As long as you're solely on social media, you're on rented digital real estate. Having your own website or mailing list is like owning your digital house.

Creating Your Personal Corner on the Internet

I implore you to not shun the idea of having your personal corner on the internet, your website. A place where people can reach you, read about you, connect with you without any platform dictating terms and conditions. So here's my final plea: Don't be the smartest person in the room who no one can find. Stop existing solely in someone else's party. Host your own, give people your address, let them come to you. 

If you want to connect with me or discover more about me, you can always find me at my online home. Remember, it's as simple as typing "s t e v e r y a n dot com" in your browser. And don't worry, you won't be trespassing; you'll always be welcome. That’s steveryan.com